By Melissa Magestro
IFPE Show Director

A current list of IFPE exhibitors can be found here.

If you attended the Exhibitor Meeting in May, you may have heard about our Exhibitor Engagement program.  Maybe you had the opportunity to sit down with Susie Rush, IFPE marketing manager, and discuss all the ways your company can promote your presence at the 2014 show.  So, have you decided what steps you will take to maximize your booth at IFPE?  No?  Let me give a few ideas:

1.    Start with reviewing the FREE strategy and planning modules from Ed Jones.
2.    Update your company listing and products on the Exhibitor Dashboard.  Remember, no printed show directory for 2014.  This is the primary way attendees will plan for the show.
3.    Add the show logo to your website, email messages, direct mail, etc.

The IFPE eNews & Hot Product program also offers two success driving components:

IFPE eNews – Attendees will learn about your featured products and services in this must read eNewsletter. Each edition will provide exciting product information, timely news, and conference details to enhance the attendees show experience. Five issues will be published prior to the show, one show issue, and then one wrap-up edition after IFPE. Each edition will have a limited number of exhibitor positions, providing you a place to showcase your products and services and reach thousands of attendees. Included is a photo of your product, direct link to your online booth, and up to three links to your website and brochures.

IFPE Hot Product Button – The new IFPE Hot Product Button will drive traffic to your booth! As part of your position in the IFPE eNews, you will receive a free transferable link. Post the Hot Product Button link on your website, or use it in emails that you send to your customers and prospects. Or embed the Hot Product Button with your direct booth link to allow your prospects and customers to review the products that you are offering at IFPE, and to add your company to their show planner.

Call your account executive to discuss the hundreds of other options available to you.  We have effective marketing and sponsorship tools for as little as $200.  Give them a call at 800-867-6060. The most successful exhibitors are the ones who plan ahead and get engaged.  Start early!  And call us anytime for planning assistance.  We are here to help.