NFPA News

The Buyer/Seller Dance - Are You Working the Right End of the Sales Process?

Written by Denise Husenica | Sep 9, '26

Sandler Sales Training  | October14, 2026 | 10:00pm - 11:00am CT

The National Fluid Power Association has partnered with Sandler Sales Training to offer NFPA members a service that helps support NFPA, while also providing sales and sales management training tested and vetted by NFPA members and NFPA staff. Questions? Please contact Jared Lockwood at Jared.Lockwood@sandler.com, or Denise Husenica at dhusenica@nfpa.com

The Sandler model of training is interactive and consultative, including private consultations tailored to the development needs of individuals and teams in your company. Training is virtual and covers many aspects of sales and sales management, a few of which include:

  • Prospecting and new business development
  • Pipeline management
  • Margin protection
  • Close ratios
  • Account management and expansion
  • Team engagement, morale, retention
  • Efficiencies and effectiveness