Pricing, Inventory & Channel Alignment Certificate Programs

Program Overview

In partnership with ActVantage, NFPA is offering a series of live virtual certificate programs designed to help professionals strengthen their expertise in pricing, inventory, and channel alignment. Whether you work in executive leadership, sales, pricing, operations, purchasing, finance, or supply chain management, these programs provide practical strategies and real-world frameworks that can be applied immediately to improve decision-making, profitability, and business performance. Offered as standalone certificate programs, participants can enroll in the topics most relevant to their role while earning a certificate upon successful completion.

Attend our webinar on Friday, July 31, 2026, to learn more about these programs.

Pricing Certificate Program

What You'll Learn

Value Creation vs. Value Capture – Learn how to balance customer value with profitability for sustainable growth.
Pricing Strategy & Goal Setting – Build a structured pricing framework that aligns pricing decisions across your organization.
Customer & Product Segmentation – Develop targeted pricing strategies based on customer and product characteristics.
Price Sensitivity – Understand how different products and customers respond to pricing changes to make smarter pricing decisions.
Risk Mitigation – Use scenario planning and AI-driven insights to navigate tariffs, market changes, and uncertainty.
Accountability & Ownership – Establish clear roles and processes that support consistent pricing execution.

Program Details

Dates: October 1 – November 19, 2026
Schedule: Thursdays | 10:00 – 11:00 AM CT
Format: Live virtual sessions via Zoom
Duration: Eight weekly one-hour sessions
Cost: $1,750 per participant
Certificate: Participants will receive a certificate upon successful completion of the program.

Inventory Certificate Program

What You'll Learn

Service Level & Investment Balance – Learn how to balance customer service expectations with inventory investment to maximize efficiency and profitability.
Product Availability Optimization – Improve product availability while avoiding the costs and risks associated with overstocking.
Item-Level Inventory Analysis – Analyze inventory at the SKU level to ensure stocking decisions support overall business performance.
Strategic Inventory Segmentation – Segment inventory based on demand patterns, profitability, and service objectives to manage products more effectively.
Risk Identification & Mitigation – Identify and proactively address inventory risks, including excess stock, obsolescence, and supply chain variability.

Program Details

Dates: Spring
Format: Live virtual sessions via Zoom
Duration: Eight weekly one-hour sessions
Cost: $1,750 per participant
Certificate: Participants will receive a certificate upon successful completion of the program.

Channel Alignment Certificate Program

What You'll Learn

Channel Alignment Framework – Learn a proven, research-backed framework for aligning channel strategy across stakeholders and managing distributor and partner relationships.
Distributor Growth Strategies – Identify growth opportunities, diagnose channel challenges, and implement strategies that improve distributor performance.
Service & Inventory Balance – Understand how to balance service levels with inventory investment to better meet customer demand while maintaining profitability.
Partner Performance Evaluation – Use practical tools to assess channel partners, identify improvement opportunities, and strengthen long-term relationships.
Action Planning – Develop a personalized roadmap to apply channel management principles immediately and drive measurable business results.

Program Details

Dates: TBD
Format: Live virtual sessions via Zoom
Duration: Eight weekly one-hour sessions
Cost: $1,750 per participant
Certificate: Participants will receive a certificate upon successful completion of the program.

Program Instructors:

The certificate programs are led by Dr. Pradip Krishnadevarajan and Dr. Senthil Gunasekaran, Co-Founders and Managing Directors of ActVantage. Together, they bring decades of experience helping distributors drive profitable growth through analytics, AI, and best-practice business strategies. As recognized thought leaders, they have co-authored seven industry books and regularly speak at leading distribution events, including NFPA's 2025 Industry & Economic Outlook Conference (IEOC). They will return as featured speakers at the 2026 IEOC this August, continuing to share their expertise with the fluid power industry.

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Senthil Gunasekaran Co-founder, ACTvantageRead full bio

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Pradip Krishnadevarajan, Ph.D. Partner & Co-Founder at ACTvantage Read full bio